Robinhood Brand Campaign

Your Money. Your Move.

Robinhood had recently gone through a full rebrand but had yet to bring it to life in a brand campaign. The goal was to take the perception of Robinhood from “play money” to “serious money” by showcasing the wide range of sophisticated financial tools offered. To do this, we showed the ambitions of the type of people who use these tools.

Directed by Judith Veenendaal

Associate Creative Director (Art): Gina Kim
Group Creative Director: Tim Scales
Head of Creative: Carlo Luetto